In today’s online world, user interface (UI) and user experience (UX) are now more often prioritized in the lead conversion process. In fact, Page Rank, the algorithm Google uses rank websites in its search engine results, is being continually updated to reflect the significance of UI/UX. Routinely, websites with too little content are ranked poorly. It has also been speculated that “dwell time,” the time a person stays on a particular website before returning to the search engine results page, is a component of the search algorithm. While the exact tools and approaches used in the  ...